VAZHIYORAM -THE CONCEPT

The Department of Tourism has chalked out a plan that envisages the creation of 250 Vazhiyoram Centres beside highways, waterways and major roads connecting important tourist destinations. Spread out evenly across the State, these outlets will ensure that travellers get a quality break offering the perfect mix of restaurants, mini shopping centres, rest rooms, paid toilets and so on. Careful planning will see to it that these outlets are spaced out in such a way that one centre is a minimum of 10 to 20 km away from the other. Petrol Bunks and existing restaurants too can partake in this project, provided they adhere to Government specifications. Moreover, investors will also enjoy the added advantage of a standardized design and uniform branding.

VAZHIYORAM - THE OPPORTUNITY

If you have ten to twenty cents of land along any of the major roads in Kerala, you can become a part of the Vazhiyoram project. And as an investor in this highly lucrative venture conceived by Kerala Tourism, you stand to gain exclusive benefits.

Investment subsidy: 25% of construction cost subject to a maximum of Rs. 5 lakhs for approved projects. Additional incentive of Rs. 2 lakhs for adopting pollution control facilities, rain water harvesting, captive power generation and purchase of waste management equipments.

Attractive benefits: Department of Tourism will facilitate easy access to low interest loans. Finance institutions sanctioning the loans will remit the incentives as fixed deposits in the name of the entrepreneur for a period of two years. 90% of the project cost will be given as bank loans and the promoter will meet the remaining 10%.

Brand promotion: Kerala Tourism will actively promote the Vazhiyoram centres in domestic and international markets through trade fairs and roadshows. In addition to all this, you will enjoy the patronage of an increasing number of travellers as today Kerala is the favourite destination among domestic and international tourists.