SCHEME FOR CLASSIFICATION OF AYURVEDA CENTRES
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The elevation of 'Ayurveda' as a USP of Kerala Tourism has brought a substantial increase in the ayurveda massage centres in and around all the major tourist destinations in the State. Most of these operate according to their terms and often flout safety and health regulations. To forestall any such misuse and maintain a uniformity of practice Government of Kerala has brought out a scheme for the Approval of Ayurveda Centres vide G.O. (MS) 140/98/GAD dated 23-03-1998. According to this order a uniform approval is given to all the centres fulfilling the conditions prescribed, irrespective of its class in quality. It is now felt that a classification of the centres are necessary to differentiate in the level of quality of facilities and services provided in the approved ayurveda centres. Under
these circumstances, Department of Tourism, Government of Kerala
has worked out a revised scheme for the classification
of the ayurveda centres inorder to promote tourism in the State. The
centres will be classified into Green
Leaf and Olive Leaf
categories based on quality standards maintained by the ayurveda
centre as prescribed below. Criteria for Olive Leaf CertificateFor obtaining Olive Leaf Certificate, Ayurveda centres should observe the following criteria. i)
Technical Personnel:- a)
The treatments/therapies should be done only under the
supervision of a qualified physician with a recognised degree in
Ayurveda. b)
There should be at least two numbers of masseurs (one
male and one female) having sufficient training from recognised
ayurveda institutions by the Government. c)
Following the Kerala tradition, male will be massaged
only by male masseurs and female by female masseurs. ii)
Quality of Medicine and Health programme:- a)
The centre will offer only those programmes, which are
approved by the approval committee. b)
The Health programmes offered at the centre should be
clearly exhibited. The centre should also exhibit the time taken
for normal massage and other treatments. The generally approved
time limit for a massage is 45 minutes. c)
The medicine used should be from an approved and reputed
firm. These medicines should be labeled and exhibited at the
centre. iii)
Equipments: - The Centre should have at least the
following equipments. a)
One massage table of minimum size 7 feet x 3 feet in each
treatment room, made up of good quality wood/fibre glass. b)
Gas or electric stove. c)
Medicated hot water facility for bathing and other
purposes d)
Facilities for sterilisation. Every
equipments and apparatus should be clean and hygienic. iv)
Facilities: - a)
Minimum two numbers of treatment rooms (one for males and
one for females) having minimum size of 100 sq.ft with width not
less than 8 feet. The rooms should have sufficient ventilation
and it should be with attached bathroom of size not less than 20
sq.ft. The toilets should have proper sanitary fittings and
floors and walls should be finished with proper tiles. b)
One consultation room having minimum size of 100 sq.ft
with width not less than 8 feet. The room should be equipped
with equipments such as BP apparatus, stethoscope, examination
couch, weighing machine etc. c)
There should be a separate resting room of minimum size
100 sq.ft with width not less than 8 feet, if the centre is not
attached with a hotel/resort/hospital. d)
The general construction of the building should be good.
Locality and ambience, including accessibility, should be
suitable. Furnishing of rooms should be of good quality. The
entire building, including the surrounding premises, should be
kept clean and hygienic.
Criteria
for Green Leaf Certificate
The
basic facilities required for Green Leaf Certificate is the same
as Olive Leaf. In addition to the requirements for Olive Leaf,
the following additional facilities also are essential to get
Green Leaf Certificate. i) The general construction, architectural features etc of the building should be of very high standard. The furnishing curtains, fittings etc should be with superior quality materials. ii)
There should be adequate parking space in the premises. iii)
The bathroom should have facilities for steam bath. The
following are additional desirable
conditions to get Green Leaf Certificate. i)
There should be separate hall for meditation/yoga. ii)
The centres should be at picturesque locations with
greenery in abundance and quiet atmosphere. iii)
There should be herbal garden attached to the centre. Procedure
for Classification
1. Every person operating an ayurveda centre in the State and is desirous to get classification from Department of Tourism, Government of Kerala apply for Classification in the prescribed form. The application form will be available at Directorate of Tourism free of cost. All the application duly filled shall be addressed to Director, Department of Tourism, Park View, Thiruvananthapuram - 33. 2. A fee of Rs.2,500/- shall be enclosed with the application form by way of Demand Draft drawn in favour of Director, Department of Tourism, Park View payable at Thiruvananthapuram. 3. Director, Tourism shall unless the approval is refused, issue a classification certificate to the centre on the recommendation of a committee consisting of the following members, after inspection. i) Director, Tourism - Convenor ii) Director, Indian Systems of Medicine - Member iii)
Professor Kayachikitsa, iv) Representative of Ayurveda College Kottakkal - Member v) Representative of Indian Association of Tour Operators - Member The committee should specify the health programmes, which can be offered by each centre considering their facilities. 4. The period of Classification will be only for three year. After the expiry of the classification period the centre has to apply for re-classification afresh. In case of ayurveda centres already approved by Department of Tourism under the existing scheme have to apply for classification afresh if they desire to get classified. Otherwise these approved units will be separately considered as only 'approved ayurveda centres' till the expiry of the period of approval. 5. The Department has prescribed regulatory conditions to be abided by promoters of classified ayurveda centres. The promoters should furnish the acceptance of these regulatory conditions in the prescribed form and execute an agreement on stamp paper of Rs.50/- on this. Incentives
to classified ayurveda centres Only the ayurveda centres, which are classified/approved by Department of Tourism, will be eligible for claiming 10% state investment subsidy or electric tariff concession offered by Department of Tourism, Government of Kerala. Only these centres will be considered for giving publicity and promotion through print and electronic media by the Department. Proforma
of Acceptance of Regulatory Condition The Director Dear Sir,
Sub: Acceptance of Regulatory Conditions I have received a
copy of the Regulatory Conditions prescribed by the Department
of Tourism for Classification of Ayurveda Centres, and wish to
confirm to abide by the same and such other conditions as may be
laid down from time to time by the Yours
Faithfully, Signature Name in block letter Managing Director/Partner/Proprietor Name of Ayurveda Centre Date: Place: REGULATORY
CONDITIONS FOR CLASSIFICATION
OF AYURVEDA CENTRES All the Classified Ayurveda Centres by Department of Tourism are required to observe the following regulatory conditions. 1 The treatments/therapies should be done only under the supervision of a qualified physician with a recognised degree in Ayurveda. 2 There should be at least two numbers of masseurs (one male and one female) having sufficient training from recognised ayurveda institutions by the Government. 3 Following the Kerala tradition, male will be massaged only by male masseurs and female by female masseurs. 4 The centre will offer only those programmes, which are approved by the approval committee. 5 The Health programmes offered at the centre should be clearly exhibited. The centre should also exhibit the time taken for normal massage and other treatments. The generally approved time limit for a massage is 45 minutes. 6 The medicine used should be from an approved and reputed firm. These medicines should be labeled and exhibited at the centre 7 Whenever the centre publishes/advertises they should specify the kind of treatments or health programmes they are authorised to offer by the committee as specified in the approval order. 8 The Centre should have at least the following equipments. a)
One massage table of minimum size 7 feet x 3 feet in each
treatment room, made up of good quality wood/fibre glass. b)
Gas or electric stove. c)
Medicated hot water facility for bathing and other
purposes d)
Facilities for sterilisation. Every equipments and apparatus should be clean and hygienic 9 The Centre will submit the following information to the Director, Department of Tourism so as to reach him on or before 31st May every my for the proceedings financial year. a. A Bank certificate in regard to foreign exchange deposited by the centre, if any b. The statement on the number of foreign and domestic tourists treated/handled by the centre during the year. c. A specimen copy of the health programme with their current tariff card d. List of name of the following personnel with their designation, experience etc i) Doctors ii) Nurses iii) Masseurs iv) Others, if any e. Annual report of the centre and a statement showing the balance sheet and profit and loss account within 4 months of the financial year. 10. The Director, Department of Tourism, Government of Kerala should be kept informed from time to tome about facilities introduced or withdrawn and of any addition or alteration made in regard to the capacity of the centre. 11. The tariff should be prominently displayed. The tariff card shall also indicate sales tax, service charges etc. 12. Any license and or certificate required from the local administration/police and or other concerned authorities for the construction/operation of the centre should be obtained directly by the promoters from the concerned authorities. The classification by this Department will not in any way substitute for them. The Department classification will be deemed to have been withdrawn in case of violation of this condition when brought to notice. 13. The centre should at all times adhere to the high standards of maintenance and services for which it has been recognised and in all dealings with its guests observe business practices worthy of an establishment of repute. 14.
Officers of Department of Tourism or any other officer
deputed by the Department to inspect the centre premises from
time to time will be allowed free access with or without prior
notice. Director Department of Tourism
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