Kerala Tourism has developed a blog aggregator, which is essentially a collection of blog posts from travellers around the world who have visited Kerala. These posts contain an authentic version of their experience in Kerala and are categorized based on tags. Visitors can browse these tags and read posts about various destinations, activities and experiences.

As more and more users are accessing the internet on their mobile handsets, Kerala Tourism has launched www.m.keralatourism.org , a mobile WAP site targeting these techno-savvy users. The WAP site is also intended at creating a community of mobile users interested in joining the campaigns and promotions of Kerala Tourism. As a first step in building a traveller base on the WAP site, tourism is running a contest where users have to identify locations in Kerala and answer questions.

The immense potential of Information Technology has drastically changed the travel and holiday sectors across the world. It is estimated that a major share of business in this field will happen online - spurring major hotel chains across the world to give utmost priority to online marketing and booking initiatives. The online room reservation system aims at creating more opportunities for small and medium entrepreneurs in the State to reach out and access new markets. This online reservation mechanism will enable travellers to book rooms in these properties that include hotels, resorts, ayurvedic centres, homestays and houseboats.

Around 1000 properties in Kerala have already enrolled to avail the online facility, out of which around 100 of them have already started offering reservations through this platform. Rooms can be booked online by using major credit cards, debit cards, net banking and other facilities like Pay Pal. Only a nominal charge will be levied on property owners for availing this system.

A comprehensive database of nearly 4000 accommodation service providers in the travel and tourism sector (homestays, houseboats and ayurvedic centres) in Kerala. It will give travellers and others visiting the site, an idea about the accommodation option in any particular destination and other tourism services available. The project will help in bringing the small properties and homestays also into the general accommodation bank within the state and make them more proactive.