Tailor-made for an emerging service industry like tourism in India, Mr. Subhash Goyal with his vast experience in travel and tourism has seen the infancy and the later phases of growth that has taken place in the Indian Tourism scenario. He is the current President of the Indian Association of Tour Operators (IATO). 

 Sharing his thoughts on Kerala, Mr. Goyal attributes the recent successful trends in Kerala Tourism to the people of the State, who he believes whole-heartedly welcomed the initiatives of the State Government as well as that of the private sector in transforming the tourism industry as an instrument for employment generation and also as a major revenue earner for the State. 

"Kerala is not only the best destination in India, but it has also proven to be one of the hottest destinations in the world," says Mr. Goyal. A share of this popularity goes to the kind of attention given by National Geographic, CNN, BBC, Conde Nast Taveler and other reputed print and electronic media groups encouraging the global tour and travel fraternity to visit Kerala for a refreshing experience. 

 Among the tourism delights of Kerala, Mr. Goyal lauded the manner in which the ancient healthcare wisdom of Ayurveda was popularized, which has now become a significant one in enhancing the tourism potential of Kerala. Making use of Ayurveda for the successful promotion of tourism in Kerala has made it a role model for other states in India, and has encouraged them to revive ancient knowledge systems of India so as to add value to their tourism aspirations. 

 Similar to Ayurveda, Mr. Goyal also identified the houseboat industry in Kerala as a unique experience, which he reckons as an art in boat building, again a sector with a lot of employment potential. Mr. Goyal also praised the increasing trend among houseboat builders in Kerala to rely on eco-friendly materials and operation methods, which he believes would take care of the environment in which they perform. Experience in a houseboat in Kerala is something, which the leading resorts or star hotels in the State cannot replicate, and is a unique phenomenon. 

 Summing up on the ongoing successful tourism ventures of Kerala, Mr. Goyal said that, it was basically due to the careful selection and aggressive publicity, plus the efforts that were taken by Kerala Tourism to give a fresh lease of life to traditional vocations like martial art, dance forms like Kathakali, Ayurveda and boat building.