Ms
Fadilah
Al Sabah, one of the new breed of business
entrepreneurs from the middle
east was interviewed during her
visit to Kerala, which she calls a ?gift of
God?.
Prior
to her present job as
the busy manager of various business establishments and
shops
spread over Kuwait and Cairo in Egypt, she did her graduation in law
and
worked as prosecutor for a period of time. She is a member of
the Royal Family
of Kuwait .
She
has visited India twice before on
business trips (Delhi and Mumbai). As a matter
of fact, she even
owns and manages an outlet that showcases purely Indian
products
in Cairo- The Indian Heritage Shop.
Her first
visit to
Kerala though, is purely for pleasure. She plans to under go
a
fourteen-day course of Ayurvedic treatment
here.
She
agrees with the much publicised refrain that Kerala
is Gods Own Country. She was
most impressed by the curving
beaches, quiet backwaters, and the lush green tea
plantations that
carpet the Western Ghats among all the other natural
attractions
that Kerala is gifted with. Among all the other places she
has
visited, she believes that Kerala has a much larger variety of
attractions in
such a small area than any other.
She
also stated that Ayurvedic treatment
was effective as well as body-friendly and
has an immense but
largely untapped market in the Arab world. The potential
that
Kerala has to be developed as a world-class tourist
destination is easily
noticeable but she believes the authorities
need to take measures to improve
basic services.
She feels
that more
emphasis should be given to develop basic infrastructure like
roads
and bridges, as without this, no tourism will flourish.
Steps should be taken to
develop tourist circuits connecting
different sites of interest to each other so
that less time is
spent in transit and also to develop first-class
accommodation- on
par with that available in other countries.