The surging tourism growth of Kerala, India's only tourism Superbrand, has brought in a burgeoning demand in accommodation and infrastructure facilities, the lack of which are posing a major hindrance in further enhancing the State's successful growth story. As Kerala's tourism potential is being tapped by corporates within India and abroad, the Government of Kerala aims at bringing in the vast majority of NRKs to take advantage of the huge prospects in this sector. Ente Naadu, the path breaking NRK initiative, will bring forth attractive plans that will help small and medium level NRK investors to cash in on existing and new tourism projects conceived by home-grown entrepreneurs.

Cash in on the many advantages of Ente Naadu

• The Meet will showcase some of the most viable projects in the Public-Private Partnership (PPP) model.
  
• Presentations will be held at the Meet on the growth and potential, marketing opportunities and future trends of tourism in the State.
  
• Ente Naadu event will feature viable tourism projects/ideas short listed by a competent panel from project proposals submitted by tourism entrepreneurs/professionals/ property owners in Kerala.
  
• The Meet will create a platform for one-to-one interactions on new business projects between NRKs and resident entrepreneurs. It will also create an avenue for them to meet and discuss with financial institutions as well as project management institutions in both the public and private sector.
  
• Focus would be given to create investment options for small and medium level investors.