Over ten million Non Resident Keralites play a key role in spreading the social and cultural heritage of God's Own Country around the world, contributing substantially to the growth of Kerala. To further strengthen the State's progress as one of the leading tourist destinations in the world, Ente Naadu seeks the enthusiastic support of NRKs through the Send a Friend Home programme. By encouraging friends and acquaintances to visit Kerala and thereby becoming a brand ambassador of the State, NRKs can get to enjoy the special privileges and incentives offered by this scheme.

Benefits of the Send a Friend Home programme

• Empowers NRKs to promote their motherland among friends and acquaintances of their immigrant country.
  
• Rewards brand ambassadors with incentives and meaningful benefits.
  
• Enables NRKs to familiarise the second generation about their homeland and also get them to visit Kerala.
  
• Allows NRKs to partake in the overall development of the State.