Kerala Tourism has tied up with YouTube, the highly popular video sharing site and set up a branded channel www.youtube.com/keralatourismdotorg to promote its promotional video content worldwide. The channel not just promotes video content produced by Kerala Tourism, but also encourages users to produce and uplink their own videos on Kerala, thereby creating an enormous video content on Kerala online. It will help in Kerala videos being thrown up in search and in creating interest. The channel has received a stunning 1.2 million hits in the first 12 months of trial run.
Kerala Tourism's official website, www.keralatourism.org is today one of the world's most popular tourism sites. It was judged as the most visually appealing when it won the Net4 PC World Web Award in 2008. It also won the Government of India award for excellence for the 'Most Innovative Use of Information Technology and Best Tourism Website/Portal'. The official website currently receives around 4 million hits, with over 1,00,000 visitors and 5,00,000 page views a month.