As the best way to maximize the positive impacts of tourism and minimize the negative ones, Responsible Tourism (RT) is gaining wide acceptance across the world today. Pioneering the concept of RT in India is Kerala. Kumarakom, in the State, has the pride of being the first place on the country to have successfully implemented RT. This holistic form of tourism is helping travelers, the host population and the trade derives the greatest possible benefits from tourism, without causing any ecological or social damage. What is perhaps more remarkable is the fact that RT is providing better living conditions for the local community. Following the success of Kumarakom, RT is today being implemented in other tourist destinations across the State.

Responsible Tourism Initiative