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| Impacts in the Social, Environmental and Economical spheres |
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The concept of Responsible tourism show successful developments in Social, Environmental and Economical sphere of tourism in Kerala. The four spots, KUMARAKOM, WAYANAD, KOVALAM and THEKKADY emerged as strong destinations of RT. Kumarakom becomes a model foreconomic responsibility activities with the strong support from the Kudumbasree groups, Local Self Government, Farmers and Industry partners. The organized work enhance and rejuvenate the local production of the region in terms of agriculture produces, fish, chicken, egg and other non-perishable items like flours, processed food, local snacks, etc Cultural wing and Handicrafts units started under the RT initiative contribute a major portion in the economic line.
While Social responsibility part being strategize; it was the local community envisaged in lead role and thus community initiatives were given prominence in this sector along with other bench mark areas like: Management of Tourism related Social issues, Safety Management, Visitors Management, Local Resource management, Souvenir, Local art and culture, Ethnic food, Health Management, Local Infrastructure, capacity building, Information of the destination, Character of destination etc. The special tour packages that explore the village life are highly effective to boost up social responsibility and it generates revenue to the local communities. Other areas of work in relation to the social life includes community Feedback survey on Tourism, Core Destination Community (Quality of Life) Survey, Zero Tolerance Zone - Strategic Planning for destinations, Visitor Management Plan for Edakkal Caves, Wayanad etc.
Discussing on Environmental matters, RT implements revolutionary studies and surveys in the basic details of Energy, Water and Waste and systematically reveals a detailed Energy Audit Analysis among the partnering hotels at 4 destinations. This is expected to enter to next levels of preparing customized prescriptions for individual properties with a conservation focus. Responsible Tourism cell in destinations move against the negative impacts affecting the environment and promotes eco friendly products. Within the initial Phase, RT initiatives in Kerala become a replicable model for the world. There is a wide scope for the initiative in tourism contributing and benefiting the local community while moving towards next levels with possible expansions. The experiments and best stories of initial period render how Kerala is suited in taking such a move forward.
Dealing with adversities
Across the world tourism has today become a vanguard of change, transforming countries and states into buoyant economies. Kerala has emerged as one of the prime tourism destinations on the national and international map. Although tourism statistics show that a large amount of revenue is brought into the state, factors like the rate of leakage of tourism receipts and to what extent the local economy retains the revenues generated by tourism is still not clear. There are several challenges that the industry faces like environmental degradation, degeneration of cultural heritage and social inequalities. Recognizing these adverse impacts and the priority expressed in the Cape Town Declaration call for action “to create better places for people to live in and for people to visit.” Kerala State Tourism Department takes forward the concept of responsibility in tourism into practice.
For giving a socio friendly face in the field of Tourism the Kerala State Tourism Department implemented the concept of Responsible Tourism. Being a first attempt of its kind in India we started State Level Consultation Workshop on RT Concept and Implementation Framework, BETTER TOGETHER on February 2007 at Kanakakkunnu Palace, Thiruvananthapuram.
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