The Green Carpet initiative, the first of its kind in the state, is a project aimed at building a sustainable destination management system in Kerala through participations and partnerships. The initiative will mark the transformation of destinations in Kerala into better places for people to visit and live in, before the beginning of the international tourist arrival season.

The partnership of Tourism Organisations and Trade, Local Self Governments, Educational Institutions (NSS, NCC, SPC), Kudumbasree, NGOs and Social Organisations are expected to make this initiative a grand success.