International Trade Fairs and Roadshows
September 2023 - March 2024


As part of our international marketing strategy, Kerala Tourism intends to participate in Trade Fairs and organise Business to Business Meet (B2B) in major international markets from Sep 2023 to Mar 2024.


# Trade Fairs Roadshow cities Country Dates Days
I OTDYKH Leisure Moscow Russia 12-14 Sep 2023 Tue-Thu
1 Moscow Russia 18 Sep 2023 Mon
2 St. Petersburg Russia 19 Sep 2023 Tue
II WTM London United Kingdom 6-8 Nov 2023 Mon-Wed
3 Hamburg Germany 13 Nov 2023 Mon
4 Berlin/Dusseldorf Germany 14 Nov 2023 Tue
III FITUR Madrid Spain 24-28 Jan 2024 Wed-Sun
5 Barcelona Spain 30 Jan 2024 Tue
6 Milan Italy 1 Feb 2024 Thu
7 Paris France 6/7 Feb 2024 Tue/Wed
8 London United Kingdom 8 Feb 2024 Thu
IV IMTM Tel Aviv Israel 13-14 Feb 2024 Tue-Wed
9 Tel Aviv/Jerusalem Israel 15 Feb 2024 Thu
V ITB Berlin Germany 5-7 Mar 2024 Tue-Thu
10 Prague Czech Republic 12 Mar 2024 Tue
11 Vienna Austria 14 Mar 2024 Thu
The above events will be planned based on trade participation, market scenario and travel formalities.


  1. Tour Operators accredited by Kerala Tourism
  2. Units classified/approved by Kerala Tourism such as Adventure Service Providers, Serviced Villas, Homestays and Ayurveda Centres
  3. Houseboat Service Providers with valid licence from authorities concerned/classified by Kerala Tourism
  4. Hotels/Resorts situated in Kerala
  5. Tour operators recognized by Ministry of Tourism having office in Kerala


Number of table space will be

  • In accordance with the stand space availed by Kerala Tourism, in the case of Trade Fair.
  • Will be around 10-12 per city in the case of B2B Meets

Allotment of table space will be

  • 50% of the total table space will be earmarked for the participants under category 1, 2 & 3
  • Vacancies, in this category if any, will be filled up from applicants in category 4 / category 5
  • Due preference will be given to those who had associated with Kerala Tourism in International Trade Fairs / B2B Meets during immediate previous years
  • Confirmation of participation will be on first-come-first-serve basis, subject to the conditions mentioned above


  • The participation fee will be intimated later to the shortlisted registrants.

Registration Closed

For any help/queries, please contact:
Ramesh T P
Tourist Information Officer
Tel: +91 471 2560427
Mob: +91 94473 63538