KERALA TOURISM PARTNERSHIP MEETS 2015-16 - TIER 2 CITIES

Kerala ranks amongst India's Top Three tourist destinations. For decades promoted as God's Own Country because of its varied and divine offerings for nearly every kind of discerning tourist. Endless green landscapes, abundance of flora and fauna, serene backwaters and inviting beaches, enchanting waterfalls and picturesque hillstations... Plenty for the gourmet, culture seeker and adventure lover too; and of course, Kerala is renowned as the home of Ayurveda.

The Kerala story has been given an additional boost with 2015-16 being declared as Visit Kerala year. Several initiatives have been drawn up to attract tourists from across India and the world. For the travel trade both in Kerala and the rest of the country, it spells never-before opportunity.

To help both sides leverage this opportunity, Kerala Tourism has planned a series of Tourism Partnership Meets that will enable networking between the Kerala travel and hospitality trade and local travel agents and tour operators in select Indian cities that present the greatest potential for inbound Kerala tourist traffic. Hoteliers, tour operators, houseboat operators, home stays and Ayurveda centres would be adequately represented.

The format will be that of a day-long B2B event with a focus on the promotion of Kerala Tourism through public-private partnership. It will enable buyers from target cities to understand what the State has to offer and thus help their customers explore it to the fullest extent.

In keeping with the perception of Brand Kerala as an exotic travel destination, the event will be hosted in the selected city's strategically located venue - preferably a premium banquet space.

To participate, trade participants from Kerala would have to first register and remit the required fee. Each participant will be allotted a marketing space to interact with the local guests. Kerala Tourism will ensure, through invitations, the presence of the source market's buyers - viz, tour operators and travel agents.

The sellers, viz, Kerala trade participants, will have to make their own arrangements for travel, accommodation, etc... at their own cost.

Each event will have a staged cultural extravaganza as a highlight feature; through which, the source city buyers will be exposed to the culture and attractions of Kerala. The day will conclude with dinner for trade partners.

PROGRAM FLOW AND TIMINGS

1. 3:30 pm: Kerala trade registration and table allotment
2. 4 pm to 8.00 pm: Business session for buyers
3. 8.00 pm: Cultural show
4. 8:30 pm: Dinner for trade partners

HIGHLIGHTS OF THE MEETS

1. Effective one-to-one interactions
2. Comprehensive business hours
3. Scratch and win prizes for buyers
4. Theme based venue branding
5. Dinner and hi-tea for the trade

Scratch N' Win Activity

The Scratch 'N' Win Activity at partnership meets will provide an opportunity for trade partners from respective host cities to win valuable gifts from Kerala Tourism. Buyers attending the business session will have to visit the seller's table to avail Scratch 'N' Win coupons; effectively greater the number of seller tables visited, greater the probability of winning prizes. The Scratch 'N' Win prizes could include gold coins and other valuable gifts. This activity will help increase buyer footfalls and interaction, thus giving seller teams access to a greater number of buyers from each city.

Last date for registration: 27th June 2015 (5 PM)

PARTNERSHIP FEE 2015-16 - TIER 2
No. of Cities Actual Rate (Rs.) Discounted Rate (Rs.)
1 9,000 9,000
2 18,000 18,000
3 27,000 26,000
4. 36,000 34,000
5 45,000 40,000
6 54,000 46,000
7 63,000 51,000
8 72,000 57,000
9 81,000 61,000
 

SCHEDULE FOR PARTNERSHIP MEET 2015-16 - TIER 2 CITIES
Sl. No. City Date
1. Mysore 23rd July Thursday
2. Gurgaon 4th August Tuesday
3. Chandigarh 6th August Thursday
4. Jalandhar 7th August Friday
5. Udaipur 11th August Tuesday
6. Varanasi 13th August Thursday
7. Goa 3rd September Thursday
8. Surat 8th September Tuesday
9. Ahmedabad 10th September Thursday
SPECIAL DISCOUNT
KERALA TOURISM IS HAPPY TO ANNOUNCE A SPECIAL DISCOUNT OF 10% ON THE ABOVE DISCOUNTED RATES FOR ELIGIBLE PROPERTIES LIKE CLASSIFIED HOMESTAYS, SERVICED VILLAS, HOUSE BOATS , AYURVEDA CENTRES etc..HAVING 10 ROOMS AND BELOW.
NB: 15 nos of seats are reserved in each meet for tour operators from Kerala. Accredited/Certfied firms will be given preference in all categories
FOR QUERIES AND ASSISTANCE
PLEASE FEEL FREE TO CONTACT D. KAMALAMMA, TOURIST INFORMATION OFFICER, DIRECTORATE OF TOURISM.
CONTACT NO: +91 471 2560427, 2560426 & +91 9446128948
EMAIL: partnershipmeet@keralatourism.org
Department of Tourism, Government of Kerala, Park View, Thiruvananthapuram, Kerala, India - 695 033
Phone: +91 471 2321132, Fax: +91 471 2322279, E-mail: info@keralatourism.org, deptour@keralatourism.org. Tourist Information toll free No: 1-800-425-4747.
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