Kerala Tourism hereby announces National Partnership Meets 2016-17, Phase II to enable networking between the Kerala travel and hospitality trade and local travel agents and tour operators in selected Indian cities in order to attract domestic tourists to Kerala. Hoteliers, tour operators, houseboat operators, home stays and Ayurveda centres will represent Kerala.

The format will be that of a day-long B2B event with a focus on the promotion of Kerala Tourism through public-private partnership. It will enable buyers from target cities to understand what the State has to offer and thus help their customers explore it to the fullest extent.

In keeping with the perception of Brand Kerala as an exotic travel destination, the event will be hosted in the selected city's strategically located venue – preferably a premium banquet space.

To participate, trade participants from Kerala would have to first register and remit the required fee. Each participant will be allotted a marketing space to interact with the buyers. Kerala Tourism will ensure, through invitations, the presence of the source market's buyers.

Each event will have a staged cultural extravaganza as a highlight feature; through which, the source city buyers and the local media will be exposed to the culture and attractions of Kerala.

The Scratch 'N' Win Activity at partnership meets will provide an opportunity for trade partners from respective host cities to win valuable gifts from Kerala Tourism. Buyers attending the business session will have to visit the seller's table to avail Scratch 'N' Win coupons; effectively greater the number of seller tables visited, greater the probability of winning prizes. The Scratch 'N' Win prizes could include gold coins and other valuable gifts. This activity will help increase buyer footfalls and interaction, thus giving seller teams access to a greater number of buyers from each city.

To partake, trade participants from Kerala should register before 15th December 2017.

Kerala Tourism will send proforma invoice to those who register before the closing date and their participation will be confirmed on receipt of the payment within the stipulated date. Each participant will be allotted a table space to interact with the invited buyers.

Kerala trade participants, will have to make their own arrangements for travel, accommodation, etc... in connection with the Partnership Meets.


Chennai, Bengaluru, Hyderabad, Kolkata, Mumbai, New Delhi & Surat.

  • 11.00 am: Kerala trade registration and table allotment
  • 11.30 am to 1.30 pm: Business session for buyers
  • 1.30 pm to 2.30 pm: Lunch break & Cultural show
  • 2.30 pm to 7.00 pm: Business session continues

Ranchi, Pune and Chandigarh

  • 2:30 pm: Kerala trade registration and table allotment
  • 3.00 pm to 8.00 pm: Business session for buyers
  • 8.00 pm: Cultural show
  • 8:30 pm: Dinner for trade partners


  • Effective one-to-one interactions
  • Comprehensive business sessions
  • Theme based venue branding
  • Lunch/Dinner and hi-tea for the trade
  • Scratch N' Win contest for buyers


Tourism Trade Partners functioning in Kerala under the categories Hotels and Resorts, Tour Operators, Home stays, House boats, Serviced Villas, Ayurveda Centres and Hospitality Marketing agencies.

LAST DATE OF REGISTRATION 5 PM on 15th December 2016

# City Date
1. Chennai 10th January 2017
2. Bengaluru 12th January 2017
3. Hyderabad 17th January 2017
4. Kolkata 20th January 2017
5. Ranchi 24th January 2017
6. Pune 3rd February 2017
7. Mumbai 7th February 2017
8. Surat 14th February 2017
9. Delhi 3rd March 2017
10. Chandigarh 6th March 2017
No. of Events Actual Rate (INR) Discounted Rate (INR)
1 15,000 15,000
2 25,000 25,000
3 30,000 29,000
4 40,000 36,000
5 50,000 42,000
6 60,000 48,000
7 70,000 54,000
8 80,000 60,000
9 90,000 65,000
10 1,00,000 70,000

A special discount of 10% on the above discounted rates will be applicable for eligible associates like classified Homestays, House Boats & Ayurveda Centres and approved Serviced Villas having 10 rooms and below, and tour operators accredited by Kerala Tourism.


Please feel free to contact
Shri. Jayapalan K S, Senior Clerk (Marketing Section),
Directorate of Tourism

CONTACT No. +91 471 2560426, Mob: +91 9447610041

Department of Tourism, Government of Kerala, Park View, Thiruvananthapuram, Kerala, India - 695 033
Phone: +91 471 2321132, Fax: +91 471 2322279, E-mail:, Tourist Information toll free No: 1-800-425-4747.
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