KERALA TOURISM PARTNERSHIP MEETS 2015-16 - PHASE II

Kerala ranks amongst India's Top Three tourist destinations. For decades promoted as God's Own Country because of its varied and divine offerings for nearly every kind of discerning tourist. Endless green landscapes, abundance of flora and fauna, serene backwaters and inviting beaches, enchanting waterfalls and picturesque hillstations... Plenty for the gourmet, culture seeker and adventure lover too; and of course, Kerala is renowned as the home of Ayurveda.

The Kerala story has been given an additional boost with 2015-16 being declared as Visit Kerala year. Several initiatives have been drawn up to attract tourists from across India and the world. For the travel trade both in Kerala and the rest of the country, it spells never-before opportunity.

To help both sides leverage this opportunity, Kerala Tourism has planned a series of Tourism Partnership Meets that will enable networking between the Kerala travel and hospitality trade and local travel agents and tour operators in select Indian cities that present the greatest potential for inbound Kerala tourist traffic. Hoteliers, tour operators, houseboat operators, home stays and Ayurveda centres would be adequately represented.

The format will be that of a day-long B2B event with a focus on the promotion of Kerala Tourism through public-private partnership. It will enable buyers from target cities to understand what the State has to offer and thus help their customers explore it to the fullest extent.

In keeping with the perception of Brand Kerala as an exotic travel destination, the event will be hosted in the selected city's strategically located venue - preferably a premium banquet space.

To participate, trade participants from Kerala would have to first register and remit the required fee. Each participant will be allotted a marketing space to interact with the local guests. Kerala Tourism will ensure, through invitations, the presence of the source market's buyers - viz, tour operators and travel agents.

The sellers, viz, Kerala trade participants, will have to make their own arrangements for travel, accommodation, etc at their own cost.

Each event will have a staged cultural extravaganza as a highlight feature; through which, the source city buyers will be exposed to the culture and attractions of Kerala.

The event will be done in morning sessions in certain cities and in others it will be done in evening sessions.

PROGRAM FLOW AND TIMINGS

Evening session (3:30 pm to 8:30 pm - Business session for buyers)
  • 3:00 pm: Kerala trade registration and table allotment
  • 8.00 pm: Cultural show
  • 8:30 pm: Dinner for trade partners
Morning session (9:30 am to 5.30 pm - Business session for buyers)
  • 9:00 am: Kerala trade registration and table allotment
  • 1.00 pm: Cultural show
  • 1.30 pm to 2.30 pm: Lunch break

HIGHLIGHTS OF THE MEETS

  • Effective one-to-one interactions
  • Comprehensive business hours
  • Scratch and win prizes for buyers
  • Theme based venue branding
  • Lunch/Dinner and hi-tea for the trade

SCRATCH N' WIN ACTIVITY

The Scratch 'N' Win Activity at partnership meets will provide an opportunity for trade partners from respective host cities to win valuable gifts from Kerala Tourism. Buyers attending the business session will have to visit the seller's table to avail Scratch 'N' Win coupons; effectively greater the number of seller tables visited, greater the probability of winning prizes. The Scratch 'N' Win prizes could include gold coins and other valuable gifts. This activity will help increase buyer footfalls and interaction, thus giving seller teams access to a greater number of buyers from each city.

LAST DATE OF REGISTRATION 5 PM 20th December 2015

PARTNERSHIP FEE 2015-16 - PHASE II
No. of Cities Actual Rate (Rs.) Final Rate after Discount (Rs.)
1. 15,000 15,000
2. 25,000 25,000
3. 30,000 29,000
4. 40,000 36,000
5. 50,000 42,000
6. 60,000 48,000
7. 70,000 54,000
8. 80,000 60,000
9. 90,000 65,000

SCHEDULE FOR PARTNERSHIP MEET 2015-16 - PHASE II
Sl. No. City Date Day Session
1. Coimbatore 6th Jan 2016 Wednesday Evening
2. Visakhapatnam 12th Jan 2016 Tuesday Evening
3. Bangalore 15th Jan 2016 Friday Evening
4. Guwahati 19th Jan 2016 Tuesday Evening
5. Kolkata 21st Jan 2016 Thursday Morning
6. Patna 25th Jan 2016 Monday Evening
7. Delhi 28th Jan 2016 Thursday Morning
8. Mumbai 17th Feb 2016 Wednesday Morning
9. Pune 23rd Feb 2016 Tuesday Evening
SPECIAL DISCOUNT
For all properties with 10 rooms and below, an additional discount of 10 % will be given on the final rates shown above.
NB: 30 % seats in every meet are allocated exclusively for Tour Operators from Kerala; Accredited/Classified Service Providers will be given preference in all categories
FOR QUERIES AND ASSISTANCE
Please feel free to contact Smt. D. Kamalamma, Tourist Information Officer, Directorate of Tourism for any asistance in this regard. Contact No. 0471 2560427; 9446128948.

You may also contact Shri. Sangeeth Kumar.S, Senior Clerk, Marketing Division, Directorate Of Tourism for assistance in this regard. Contact No. 0471 2560426; 9895240484
Department of Tourism, Government of Kerala, Park View, Thiruvananthapuram, Kerala, India - 695 033
Phone: +91 471 2321132, Fax: +91 471 2322279, E-mail: info@keralatourism.org, deptour@keralatourism.org. Tourist Information toll free No: 1-800-425-4747.
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