World Tourism Day 2016

Every individual born in our world, irrespective of age, gender, caste, creed or nationality, has the right to access leisure and tourism services on an equal basis. Yet even today it is seen that a huge segment of the population is still unable to avail the same.

1 billion differently-abled people including young children, senior citizens and persons with other access requirements, still face hurdles in accessing and utilizing the fundamentals of safe and secure travel.

With this in mind this year for World Tourism Day, held annually on 27^th September, UNWTO has chosen the theme - 'Tourism for All – Promoting Universal Accessibility'. This year's official celebrations will be held in Bangkok, Thailand.

Reaching universal accessibility in tourism is a responsibility of all parties involved in the tourism value chain, as well as a major business opportunity for companies as well as destinations.

It is imperative that innovative strategies in the development of accessible tourism infrastructure, products and services which add value to destinations and enhance their competitiveness on the global tourism market be studied and put into practice.

Making each tourist centre in Kerala accessible to all is a cause Kerala Tourism has always been committed to through its initiatives. Today, as celebrations of World Tourism Day 2016 are underway let us together reassert our dedication to the cause of equal universal accessibility.