Kerala, being an agriculture dominated State, has tremendous potential for developing Farm Tourism in a big way without much additional investment. The State has more than 1/3rd of its cropped area under tea, coffee, rubber, pepper, cardamom and ginger plantations, and another 1/3rd under coconut plantations. About 3,50,000 lakh hectares of land is under paddy cultivation. With minimum intervention, these can be converted into tourist attractions in order to transfer the benefits of tourism directly to the farmers.

As a step towards this, Kerala Tourism has launched ‘Green Farms Kerala'. An exclusive venture that aims at preparing the farms/plantations in the State to receive tourists, the project will revitalise the agriculture sector, while enhancing tourist arrivals to God's Own Country.