A mission called the ‘Clean Vembanad Initiative’ was successfully conducted through public fund provision enabled by the social working of a democratically created group comprising houseboat owners, enterprises, employees etc. as its members to solve the rising backwater pollution caused by Alappuzha, Kumarakom and Pallathuruthy backwater tourism. A popular plan was arranged for the clearance of houseboat waste. This method was implemented on an experimental basis on the finishing point in Alappuzha. Fifty-eight loads of plastic waste were removed from the Alappuzha finishing point alone.