"Making better places for people to live in and better places for people to visit"
Responsible Tourism (RT) Mission is the nodal agency formed by the Government of Kerala to spread and implement the ideologies and initiatives of Responsible Tourism all over the State. It was launched on 20th October 2017 by Mr. Pinarayi Vijayan, Chief Minister of Kerala.
Kerala RT Mission is also the State Nodal Agency tasked by the Ministry of Tourism, Government of India, for the implementation of its Rural Tourism Development Project.
The Mission is envisaged with a 'triple-bottom-line' mission, which comprises economic, social and environmental responsibilities. Making tourism a tool for the development of village and local communities, eradicating poverty and giving emphasis to women empowerment are the main aims of the Responsible Tourism Mission. The mission aspires to provide an additional income and a better livelihood to farmers, traditional artisans, and marginalised people along with creating a social and environmental equilibrium.
A beautiful combination of greenery and azure skies welcome backpackers to.... more
Thekkady located in Idukki district is an overwhelmingly beautiful place scented ... more
One of best beach experiences in Kerala is offegreen by the exotic shores of Kovalam... more
RT started in Ambalavayal in the year 2012. But even before that, tourists from ... more
Surrounded by the Vembanad Lake, Vaikom embraces travellers with its beautiful... more
Beypore has to its name glorious tales of trade relations and a vibrant cultural ethos... more