Kerala has emerged as one of the prime tourism destinations on the national and international map and is considered as the tourism trendsetter in the country. The availability of plenty of natural resources, skilled manpower, supportive entrepreneurial community, strong local-self-governments, civil society organizations, multitude of micro enterprises, streams of professionals and academicians, responsible media and responsive tourism industry, provide the state an ideal setting to implement and practice sustainable tourism models in the state. As the best way to maximize the positive impacts of tourism and minimize the negative ones, Responsible Tourism (RT) is gaining widespread acceptance across the world today. Pioneering the concept of RT in India is Kerala in 2007, which launched the initiative in four destinations – Kovalam, Kumarakom, Thekkady and Vythiri on a pilot basis. In 2012, the initiative was extended to three more destinations – Kumbalanghi, Bekal and Ambalavayal.
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Kerala, God's Own Country, is a symphony composed on the strings of beauty and a land endowed with a myriad of boons and bounties. The rural life in Kerala, untouched by the mighty hands of industrialization and much of the repulsive transformation of urban sophistication, offers a taste of paradise to travellers.
