Responsible Tourism (RT) Mission is the nodal agency formed by the Government of Kerala to spread and implement the ideologies and initiatives of Responsible Tourism all over the State. It was launched on 20th October 2017 by Mr. Pinarayi Vijayan, Chief Minister of Kerala.

Kerala RT Mission is also the State Nodal Agency tasked by the Ministry of Tourism, Government of India, for the implementation of its Rural Tourism Development Project.

The Mission is envisaged with a 'triple-bottom-line' mission, which comprises economic, social and environmental responsibilities. Making tourism a tool for the development of village and local communities, eradicating poverty and giving emphasis to women empowerment are the main aims of the Responsible Tourism Mission. The mission aspires to provide an additional income and a better livelihood to farmers, traditional artisans, and marginalised people along with creating a social and environmental equilibrium.