The Government of India has designated Kanthalloor as the premier Rural Tourism destination, earning the prestigious 'Gold' award for its innovative and inclusive STREET project, launched by the state's Responsible Tourism Mission. Kanthalloor is renowned for its cultivation of apples, strawberries, gooseberries, and sugarcane, as well as a diverse array of vegetables and flowers. Affectionately referred to as the 'Fruit Bowl of Kerala', this village in Idukki district offers visitors a delightful agrarian experience amidst stunning natural beauty.