The Kerala Travel Mart (KTM) 2024 is set to be one of the most significant events in the global tourism industry, bringing together buyers and sellers from around the world to explore the immense potential of Kerala's tourism offerings. As one of India's largest travel marts, the KTM 2024 aims to showcase the state's natural beauty, rich cultural heritage and its growing reputation as a premier destination for sustainable tourism, weddings, and MICE (Meetings, Incentives, Conferences and Exhibitions) tourism.

The 12th edition of the Kerala Travel Mart will host 2,860 buyers from 76 countries, making it the largest turnout in its history. This biennial event is expected to drive more global attention to Kerala's diverse landscapes, including its famous backwaters, lush forests and pristine beaches. The event will also focus on eco-friendly practices and digital technologies to enhance tourism experiences.

The KTM 2024 promises to offer a unique platform for business interactions while promoting Kerala's scenic beauty, cultural richness and modern tourism infrastructure to a global audience.