Kerala’s sustainable and inclusive tourism project STREET has received the global award at the World Travel Mart (WTM) London in recognition of the water conservation initiatives successfully carried out as part of the community-oriented destination development plans.

STREET - which stands for Sustainable, Tangible, Responsible, Experiential, Ethnic Tourism - is a participatory tourism development approach evolved on the basis of UNWTO's motto ‘Tourism for Inclusive Growth’. The project is being implemented as part of the globally-acclaimed Responsible Tourism initiative of the Kerala Tourism Department.