The handloom products of God’s Own Country have roots in specific regions. Such centres are known for their signature characteristics that give each of them a stamp of uniqueness. Kuthampully, Balaramapuram and Chendamangalam are the three major weaving centres in Kerala. The finesse of intricate designs, the sheen of fine craftsmanship, the bright yet elegant simplicity of colours and the beautiful texture of the fabric are what makes Kerala handloom products so special.