Gold is not just a metal for Keralites, it is a cherished possession, a valuable asset, and a major ornamental item that has adorned Kerala women for centuries. Regardless of religion or caste, gold jewellery has stood as a cultural element and a symbol of wealth and prosperity. Gold plays a significant role in special occasions, especially weddings and dominates in the jewellery market in Kerala. Kerala's gold jewellery craftsmanship dates back centuries. The traditional goldsmith communities were the skilled artisans behind these ornaments. Goldsmiths consider gold as sacred and begin their work with prayers. Through their expert hands, gold transforms from a luminous molten liquid into thin sheets and wires, eventually becoming beautiful, intricate pieces of jewellery.

In the past, aristocrats and royal families had personal goldsmiths who crafted exclusive jewellery for them. Numerous traditional patterns in gold ornaments have been used for generations and remain popular today. Many designs are inspired by nature, reflecting the trees, flora, and cultural background of Kerala. For instance, traditional necklaces like Palakka Mala (inspired by the seeds of the Pala tree), Manga Mala (with mango motifs), the popular Nagapadam motif (representing the serpent deity Naga) goddess motifs and coin patterns carved and embossed jewellery etc. Besides necklaces, a vast array of bangles, rings, earrings, anklets, and nose pins are crafted in gold. 

Jewellery designs vary across communities and occasions. The primary ceremony in a Kerala wedding for all religions is the 'Thaali Kettu,' where a gold pendant called 'thaali' is tied. The thaali is a tiny leaf-shaped gold plate symbolising the sacred bond of marriage. Christians have a little cross engraved on their thaali, while Muslims have distinctive earrings, necklaces, and elaborately designed articles for the waist. Among Hindus, the Aalila Thaali (shaped like a banyan tree leaf) is common, though its size and shape vary among communities. Numerous traditional patterns exist in Kerala's gold market, with high demand among youngsters. The growing demand for gold has also led to the creation of contemporary patterns and modern versions of old designs, which are popular in the market.

The blend of ancient craftsmanship and contemporary innovation continues to make Kerala a hub for exquisite gold ornaments. Gold ornaments are crafted throughout Kerala, however Thrissur in central Kerala renowned as a shopping paradise for traditional gold jewellery. The jewel street in Thrissur is famous for having the highest concentration of jewellery shops on a single lane.