Golden yarns entwine with hard work, faith in the Divine, dedication and mastery to bring forth some of the finest handwoven Kasavu (zari, a type of gold thread used decoratively on Indian clothing) fabrics. The charisma of the magical rhythm of the looms invades your spirit as you walk through the handloom villages of Kerala. The dancing yarns in the looms of each house give birth to elegant Kasavu clothings that grace the soul of this village. Kerala handloom products having geographical indication tags such as Chendamangalam sarees, Kuthampully sarees, Balaramapuram sarees, Kasaragod sarees and Kannur furnishings are fabrics that are popular among the public.