KTDC-KSTDC tie-up to boost tourism.
The Kerala Tourism Development
Corporation (KTDC) and the Karnataka State Tourism Development Corporation
(KSTDC) have signed an agreement to work as marketing agents for each other.
This was announced at a news conference by the KTDC chairperson, Ms Padmaja
Venugopal.
The two corporations will book
package tours for each other and arrange accommodation for tourists in each
other?s hotels. They would also exchange chefs, cultural troupes and use other
tourism promotion paraphernalia. More Net-based reservations which would help
both parties would also be made.
The KSTDC chairperson Ms.
Manorama Madhwaraj and the KSTDC managing director Mr. K.V. R. Tagore, as well
as the KTDC MD, Dr. K. Elangovan addressed the press.
Karnataka already had such an
arrangement with five other State tourism development corporations. Shortly, it
would have a tie-up with half-a-dozen more States, Mr. Tagore pointed out.
Unlike Kerala, Karnataka which has not yet made tourism a priority sector,
focuses on domestic tourists. Mr. Tagore said his State was adopting some of the
measures taken by Kerala to boost tourism.