Tourism News
No more lean days, it's dream season in God's Own Country
Published in Newsletter Issue No. 164 - Apr 01 2007
With a first-of-its-kind initiative, Kerala Tourism is all set to convert the traditional off-season in the State to a season of opportunity for the holiday maker. Aptly named ?Dream Season?, the initiative targeted at domestic holidaymakers will offer a host of packages at never-before rates. Dream Season will extend from April to September and will span the summer, monsoon and festival seasons of Kerala.
An exclusive microsite, www.keralatourism.org/dreamseason/ has also been launched as part of the initiative. The site which will feature details of the packages being offered by hoteliers, tour operators etc., will enable travelers to browse through and take their pick. A new SMS-based response system will also be introduced and information can also be gathered from the Kerala Tourism Toll-free Infoline, 1-800-425-4747.
?Dream Season is the latest project under Synergy, Kerala Tourism?s highly acclaimed and successful public-private partnership programme. An innovative marketing initiative, it will go a long way in sustaining the impressive growth rates that the State registers today, while helping God?s Own Country establish itself as the land for all seasons,? remarked Dr. Venu V., Secretary, Kerala Tourism.
Aggressive promotional campaigns through the print and electronic media will also be launched to ensure that the initiative gets off to a dream start.
An exclusive microsite, www.keralatourism.org/dreamseason/ has also been launched as part of the initiative. The site which will feature details of the packages being offered by hoteliers, tour operators etc., will enable travelers to browse through and take their pick. A new SMS-based response system will also be introduced and information can also be gathered from the Kerala Tourism Toll-free Infoline, 1-800-425-4747.
?Dream Season is the latest project under Synergy, Kerala Tourism?s highly acclaimed and successful public-private partnership programme. An innovative marketing initiative, it will go a long way in sustaining the impressive growth rates that the State registers today, while helping God?s Own Country establish itself as the land for all seasons,? remarked Dr. Venu V., Secretary, Kerala Tourism.
Aggressive promotional campaigns through the print and electronic media will also be launched to ensure that the initiative gets off to a dream start.
