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Tourism News

KERALA TOURISM NEWSLETTER

ISSUE: 289

SEPTEMBER 2017

'Yalla Kerala' Campaign Launched to Lure Arab Travellers

In its bid to draw Arab tourists to the State, Kerala Tourism has launched a 'Yalla Kerala' (Yalla in Arabic means let’s go) campaign in important West Asian markets. The campaign highlighting the proximity to the State is aimed at attracting the travellers from the emerging markets of the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman. Airport translites showcasing the rich natural attractions of the State have been set up in the airports of Dubai and Saudi Arabia. In addition to this, in-flight and travel magazines, and the media in Dubai and Saudi Arabia are being used to attract tourists under 'Yalla Kerala'.

District Tourism Promotion Councils KTDC KTIL Thenmala Ecotourism Promotion Society BRDC Sargaalaya SIHMK Responsible Tourism Mission KITTS Adventure Tourism
Muziris Heritage saathi nidhi Sahapedia Food Craft Institute
Department of Tourism, Government of Kerala, Park View, Thiruvananthapuram, Kerala, India - 695 033
Phone: +91 471 2321132, Fax: +91 471 2322279, E-mail: info@keralatourism.org.
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