Tourism News

Kerala is India's first tourism Super Brand

Published in Newsletter Issue No. 135 - Nov 1 2004

With Kerala Travel Mart-2004 emerging as grand success, the State has also reaffirmed its position as 'India's first tourism Super Brand'; a unique status that has catapulted 'God's Own Country' to the pedestal of fame in India and abroad. Speaking at the valedictory session of KTM-2004 in Kochi, the Minister for Tourism, Mr. K. C. Venugopal said that Kerala is India's first tourism super brand and the Kerala Travel Mart 2004 is South Asia's largest Business-to-Business (B2B) Meet on tourism. At the session, the Minister also released the Kerala Tourism special of the 'Super Brand Book', by handing over a copy to Mr. E. K. Bharat Bhushan, Principal Secretary, Kerala Tourism.

The book catalogues the 100 top brands in the country, chosen by Super Brands India Limited, the Indian division of the world-renowned Super Brands Limited. The list showcases Kerala Tourism on par with some of the leading national and international brands including Johnson and Johnson, Raymonds, Britannia, Hero Honda, Godrej, American Express and Nike. The book states that "breath-taking natural splendours, the zillion shades of green, endless peace and innovative tourism products, transparent quality-control systems, eco-friendly practices, and a long-term approach to tourism as well as the tourists" are some of the hallmarks of Kerala tourism, that have guaranteed the State's status as 'India's first tourism Super Brand'.