Separate branding for ecotourism initiatives
As part of aggressively marketing the ecotourism initiatives launched in the State, the Ecotourism Directorate has unveiled a common logo for its ecotourism offerings and has also launched a Web site that showcases all ecotourism initiatives. The logo and the website were launched by the Minister for Tourism and Home, Mr. Kodiyeri Balakrishnan. Fifty-six sites across the State have been identified as suitable for ecotourism projects. Work on 47 of these sites is currently on in association with the Kerala Forest Department.
The common logo and branding - 'Kerala by Nature' - for the State's ecotourism initiatives will help create a unified brand and make it easier to market ecotourism initiatives according to Dr. Venu V., Secretary, Kerala Tourism.
The website (www.ecotourismkeralam.org) has information on 16 ecotourism projects. It also has information on ecotourism certification norms and tips for people visiting forest-based ecotourism projects. A brochure titled 'Step into Nature's Playground' with information on 18 ecotourism projects in Kerala had also been launched.
