Tourism News

KERALA TOURISM NEWSLETTER

Films on Responsible Tourism Captivates WTM London

Short films on Kerala Tourism’s Responsible Tourism initiatives were screened at the world's biggest travel and tourism trade event - the World Travel Market (WTM), London. The United Nations World Tourism Organization (UNWTO) launched the three new short films showcasing the life-changing experiences of RT in the villages of Kerala.

“Kerala has placed Responsible Tourism at the core of its tourism development since 2007. The State has transferred the potential of tourism into opportunities that improve livelihood, preserve nature and build bridges between cultures," said Mr. Taleb Rifai, Secretary General, UNWTO after launching the short films.

"A proud moment for Kerala, the films show the world how our model of sustainable tourism is generating more employment opportunities in our villages. It has also succeeded in safeguarding local ethos and cultural heritage, rejuvenation of traditional farming methods and preservation of natural resources,” said Mr. A. P. Anilkumar, Minister for Tourism.

The three films, which highlight the RT slogan ‘Better Together’, were shot in the picturesque villages of Kumarakom, Wayanad and Alappuzha.

“Our experience in practicing Responsible Tourism is an eye opener for other tourism destinations across the world. These films will inspire others to follow Responsible Tourism for growth and development through environment-friendly tourism,” said Mr. Suman Billa, Secretary, Kerala Tourism.

“The films will certainly help to evoke pride among the people of our State leading to further awareness and increased openness towards tourism initiatives,” said Mr. P. I. Sheik Pareeth, Director, Kerala Tourism.