New Responsible Tourism Campaign

KERALA TOURISM NEWSLETTER

ISSUE: 257

JANUARY 2015

‘God’s Own Country, People’s Own Tourism’ - Kerala’s statewide campaign focused on Responsible Tourism (RT) and its logo have been launched by Mr. Oommen Chandy, Chief Minister of Kerala. The initiative aims to link tourism with rural Kerala and is expected to strengthen both tourism and the lives of the people touched by it.

“The Prime Minister has shown special interest in developing possibilities of Kerala Tourism,” said the Chief Minister.

“Even though Kerala Tourism has conducted several campaigns at the national and international levels to promote RT, this is first of its kind in the state”, said Mr. A. P. Anilkumar, Minister for Tourism, Kerala.

Three films, produced by the Kerala Institute of Tourism and Travel Studies (KITTS), the nodal agency for Responsible Tourism in the State, were screened at the function. The films conceived by Stark Communications and directed by the renowned filmmaker Anwar Rasheed premiered at a special session in the World Travel Mart (WTM) held at London. The films- 'Guide', 'Farmer' and 'Chef'- focus on the rural lives of Kerala and show how RT initiatives have helped the local people market their products to the tourists.