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KERALA TOURISM NEWSLETTER

Kerala Tourism Wins Best Pavilion Award in Madrid

Kerala Tourism has emerged as one among the four winners at FITUR – the second largest travel and tourism fair in Spain. It has bagged the award in the destination category along with Mexico, Japan and Nepal.

The event, attended by the who's who of global tourism sector had an eye-catching Kerala Tourism pavilion themed on the fabled snake-boat race that proved a crowd-puller among delegates. 9,500 companies from 165 countries participated in the 36th edition of FITUR.

A large number of visitors flocked to the Kerala pavilion, which was adorned by two replicas of the snake-boats, making it one of the most-photographed pavilions at FITUR. The State pavilion, created with stunning images of the boat races of Kerala, won the Best Stand award for design, communication and professionalism.

"The award for our pavilion at the famed travel and tourism trade show is a huge honour," said Mr. A. P. Anilkumar, Minister for Tourism, Kerala who led the Kerala delegation at FITUR. This international award, which comes in the 'Visit Kerala' year, will certainly help our State achieve further growth in foreign tourist arrivals in the future," said the minister.

"It is a significant international honour bestowed at the world's second most important travel and tourism industry event," said Mr. G. Kamala Vardhana Rao, Secretary, Kerala Tourism. The award not only consolidates our position as a top tourism destination in the world, but also makes us known in newer markets across the globe," the Secretary added.

The award winning pavilion was conceived and designed by Stark Communications, the marketing agency of Kerala Tourism and executed by Art Director Mr. Sabu Sivan and team.