Kerala Tourism Receives Gold at PATA

KERALA TOURISM NEWSLETTER

ISSUE: 277

SEPTEMBER 2016

Kerala Tourism received the prestigious Pacific Asia Travel Association (PATA) Gold Awards for its marketing campaign - the ‘Visit Kerala’ television commercial and the Kerala Tourism e-newsletter. The awards were received by Mr. U.V. Jose, Director, Kerala Tourism at the Indonesia Convention Centre during the annual PATA Travel Mart.

“Kerala Tourism campaigns have always attracted international attention and admiration. The latest batch of PATA awards will once again turn the spotlight on the diverse attractions our state offers: from beaches, to heritage, wildlife and wellness,” said Mr. A.C. Moideen, Minister for Tourism, Kerala.

The PATA awards this year attracted 212 entries from 71 organisations worldwide. “The two PATA gold awards are further testimony to the effective and interest-evoking marketing strategies the state enjoys. They are also an endorsement both of our unique brand and products as well as the backroom engagement efforts that go into promoting them,” said Dr. Venu V., Principal Secretary, Kerala Tourism.

The ‘Visit Kerala’ commercials, aimed at domestic tourists, were conceptualised and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency. The Kerala Tourism e-newsletter is designed by Invis Multimedia, the IT consultant of Kerala Tourism.