Adding yet another feather to its cap, Kerala Tourism's Responsible Tourism initiative has earned the coveted gold in the 'Best Future Forward State' category at the sixth edition of the Indian Responsible Tourism Awards. The event was held in Konark in Odisha. Meanwhile, Odisha received the silver in this segment.
This is the 11th award that Kerala’s Responsible Tourism Mission has earned since its launch in 2017, including six international awards like WTM’s Gold, PATA Gold, World Sustainable Tourism Award and so on.
“This recognition underlines the fact that Kerala has become a successful model for the whole country for sustainable tourism development,” said Ms. Rani George IAS, Principal Secretary Tourism, Government of Kerala.
“This award has come when we are planning to extend the RT initiatives to the local body level across the entire state, and it will be an encouragement to the endeavour,” said Mr. V. R. Krishna Teja IAS, Director Tourism.
Kerala RT Mission State Co-ordinator Mr. K. Rupesh Kumar said that the award is dedicated to the over one lakh members of the RT Mission from across the state.