KERALA TOURISM NEWSLETTER
Kerala Tourism Showcases its Strength at TTFs at Kolkata, Ahmedabad
As tourism in Kerala is regaining the pre-pandemic exuberance, the state has made a strong presence as a prime safe and clean destination of the country during the Travel and Tourism Fairs (TTF) in Kolkata and Ahmedabad.
The theme of Kerala Tourism at the TTFs was 'A Change of Air', which sums up the renewed ambience palpable in all destinations in the state. Maintaining the safety of visitors as a top priority, Kerala has put in place an efficient and meticulous Bio-bubble model, creating protective layers of inoculated service providers to receive and host tourists.
India’s biggest travel trade show, TTF provides a strong marketing and networking platform for the travel and tourism industry by bringing together major sellers and buyers.
Around 14 tour operators and hoteliers participated as co-exhibitors at the Kerala pavilion set up by the State Tourism Department at the TTF at The Forum Celebration and Convention Centre, Ahmedabad, from September 23 to 25.
Mr V. R. Krishna Teja, Director, Tourism, said, “This is the first major tourism fair of the country after the outbreak of the COVID-19 pandemic. So, TTF offers us a strong platform to present before the major players how fast we are recovering from the damage inflicted by the pandemic.”
“TTF-Ahmedabad is also important for Kerala as we have hosted a good number of guests from Gujarat regularly. Forums like this help reinforce the mutual confidence of stakeholders,” he added.
In the TTF held at Netaji Indoor Stadium at Kolkata from September 10 to 12, three trade partners from Kerala participated as co-exhibitors along with Kerala Tourism. Mr Sasidharan Nair, Tourist Information Officer, Dept of Tourism - Kerala, represented Kerala Tourism at the stall.
While the first day was restricted to travel and tourism trade operators and hoteliers, the last two days saw a large participation of the enthusiastic public.