Kerala Tourism has bagged the popular Gold Award of Pacific Asia Travel Association (PATA) for 2022 in the Printed Marketing Campaign category. This comes as a shot in the arm for the state government that has spared no effort to position Kerala as a major tourist destination in the post-pandemic world.
The Kerala Tourism Director Mr P. B. Nooh received the award from Ms Liz Ortiguera, CEO, PATA, and Ms Maria Helena de Senna Fernandez, Director, Macao Government Tourism Office in a virtual ceremony.
“PATA Gold Award comes as a high honour for Kerala Tourism, which has stepped up efforts to market the state as a major global destination. It is also significant to note that this award comes shortly after Time magazine cited Kerala as one of the 50 extraordinary destinations to explore in 2022,” said the Tourism Minister Mr P. A. Mohamed Riyas.
“Our sustained marketing campaign has already started yielding results as the state has been witnessing a high footfall of both the domestic and international visitors since the turn of this year,” Mr Riyas added.
“PATA Grand Award is a huge affirmation of the brilliance of our marketing campaigns at a time when Kerala Tourism is poised to scale greater heights,” said Mr K. S. Srinivas, Principal Secretary, Tourism.
PATA Gold Awards, now in its 38th year, recognize the best in marketing, creativity and innovation tailored for the Asia Pacific region and beyond. Kerala has been featured prominently in national and international channels, newspapers, magazines, portals and airport displays, helping the state to regain its reputation as a must-visit destination after the pandemic-triggered crisis.