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KERALA TOURISM NEWSLETTER

KBE 2023 Kicks Off in Style

The Tourism Minister Shri P. A. Mohamed Riyas hailed the Kerala Blog Express (KBE) as a celebration of Kerala’s natural beauty, cultural heritage and warm hospitality while launching the 7th edition of the KBE.

He said that the KBE aims to inspire and invite travellers from around the world to get first-hand experiences of the magic of Kerala.

Famous travel bloggers from across the globe will embark on a two-week-long road trip across the state, as part of KBE. They will explore curated destinations in Kerala over the course of two weeks, creating stories and other content for social media platforms.

Around 30 renowned content creators have been chosen from a pool of talented applicants for the KBE. They will document their inspiring experiences by interacting with local residents, relishing the rich and diverse cuisine, and immersing themselves in Kerala’s unique cultural realm.

According to the minister, the annual event, organized by the Department of Tourism, promises an extraordinary journey through the captivating landscapes and cultural wonders of Kerala.

“The unique trip invites influential storytellers from around the world to embark on a two-week-long adventure, showcasing the essence of God’s Own Country. They will experience the state’s stunning backwaters, pristine beaches, lush green hills, rich heritage and vibrant traditions,” he said.

He said the customized KBE luxury coach, festooned with Kerala Tourism’s campaign logo and message, will travel the length and breadth of Kerala, creating a perfect visual presence, and it will serve as a travelling ambassador.

The Kerala Tourism Secretary Shri K. Biju said the KBE is a specially curated programme in which each one of the bloggers will be travelling to different locations, and taking back memories so that we interact as one community.

The Kerala Tourism Director Shri P. B. Nooh, in his welcome address, said that the bloggers will come up with wonderful answers to the query why Kerala is called ‘God’s Own Country’.

Around 30 social media content creators from different countries are participating in the KBE 2023. Two of the travel bloggers are Indians, and others are from Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Italy, Romania, the USA, the UK, the Netherlands, Canada, Kenya, South Africa, Malaysia, Indonesia, New Zealand, Turkey and Colombia.