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Tourism News


ISSUE: 357

MAY 2023

Kerala to boost marketing campaign to enhance tourist footfall

Kerala will boost its marketing campaigns to sustain the momentum in tourism sector during the post-COVID phase, and increase tourist footfall in domestic and international sectors, Tourism Minister Shri P. A. Mohammad Riyas said at the tourism advisory council meeting.

Responding to positive feedback from the council members, the minister was enthusiastic over the way the industry turned out for the stakeholders during the last tourism season. Assuring the members of prompt intervention on issues pertaining to tourism sector, the minister told the members that all issues will be looked into without delay. He also exhorted the members to come up with strategies to counter the competition from other states and countries.

Kerala Tourism Principal Secretary Shri K. S. Srinivas and Kerala Tourism Director Shri P. B. Nooh also attended the meeting. Tour operators, houseboat owners, home stay owners and other stakeholders in the industry were other attendees.

Shri Riyas said that the decisions taken at the meeting will be duly reviewed in the next Advisory Council Meeting, scheduled to be held before June. Echoing the words of the minister, Shri Srinivas said that the Department of Tourism is prepared to deal with new challenges and explore possibilities in domestic and international sectors with innovative marketing strategies.

Shri P. B. Nooh recalled the great responses Kerala received during the post-COVID phase.  He said that the department-launched road shows and various campaigns in the global scene have generated exciting results for Kerala tourism. He also stressed the need to improve facilities like waste management, especially in house boats.

The participants suggested exploring Russian and Australian markets and sought the intervention of the minister in implementing excise policy, solving air connectivity issues and ensuring safety of international tourists.

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