Kerala Tourism Newsletter

Kerala Tourism Wins Gold at PATA Awards 2025 for Viral Meme-Led Social Media Campaign

Kerala Tourism clinched the Gold Award for ‘Most Engaging Social Media Campaign’ at the PATA Gold Awards 2025, earning international recognition for its innovative, meme-driven digital outreach. The campaign, which blended humour and local culture, set a new standard for interactive tourism marketing in the Asia-Pacific region.

more

Kerala Advances Gender-Inclusive Tourism Policy to Empower Women and New Entrants

Kerala is stepping up its efforts to make tourism more welcoming for women and newcomers. At a state workshop in Thiruvananthapuram, Shri P. A. Mohamed Riyas, Minister, Kerala Tourism shared new plans to support women entrepreneurs and strengthen the state’s reputation as a leader in gender-inclusive tourism.

more

Onam 2025: Kerala Gears Up for Grand Statewide Celebrations

Tourism Minister Shri P. A. Mohamed Riyas, following a high-level meeting, announced detailed plans for the week-long celebrations beginning September 3, which will culminate in a colourful pageantry in Thiruvananthapuram on September 9.

more

Malabar River Festival 2025: Kerala’s Kayaking Extravaganza

The 11th Malabar River Festival in Kozhikode made waves this July as Asia’s largest whitewater kayaking event returned with record participation, thrilling races, and strong local representation.

more

Anand Mahindra’s Praise Shines National Spotlight on Kadamakudy’s Rustic Charm

A single social media post by Mahindra Group chairman Anand Mahindra has thrust Kadamakudy, a cluster of serene islands near Kochi, into the national limelight. His endorsement has stirred widespread interest in this hidden Kerala gem, celebrated for its tranquil landscapes and authentic village life.

more

International Festival of Kutiyattam at Kerala Kalamandalam Marked 60 Years of Living Tradition

Kerala Kalamandalam commemorates sixty years since Kutiyattam and Koothu were first formally institutionalised with the International Festival of Kutiyattam (IFK-2025), held from July 29 to August 2, 2025. The event features a rich tapestry of performances, scholarly seminars, and tributes, bringing together masters, emerging artists, and global participants to celebrate, reflect, and chart new directions for this UNESCO-recognised classical theatre.

more

Kochi Set to Host India’s First Wedding and MICE Conclave Showcasing Kerala’s Event Tourism Potential

Kochi will welcome the country’s first-ever Wedding and MICE Conclave from August 14 to 16, bringing together buyers and sellers from across India and abroad. The event aims to position Kerala as a leading hub for destination weddings and business events, highlighting the state’s scenic venues and integrated hospitality offerings.

more

Thenmala Ecotourism Promotion Society Proposes Statewide Expansion to Strengthen Kerala’s Sustainable Tourism

At its annual meeting in Thiruvananthapuram, the Thenmala Ecotourism Promotion Society (TEPS) announced plans to expand its ecotourism initiatives across Kerala. The move comes amid rising interest in sustainable travel and government efforts to make Kerala a leading ecotourism hub.

more